What Matters?

There are now many out-of-the-box website tools, online programs, and services that will allow you to create a website without knowing any programming language, including html. Even these options may be intimidating for some -- and not robust enough for others. But it is your content that matters and your budget that sets the limits. To make the right choices, proper planning and assessment is critical.

Planning?

Determine your needs, goals, direction, and budget. This is step one. We advocate scaleable flexible web development plans, allowing a web site to change with the technology, the audience, and the organization. It is not possible to anticipate the future, but planning for change can reduce long-term costs and avoid short-term fixes.

What if I want someone to do it for me?

Shapinsky MultiMedia can create custom websites or help identify the best web-design options, whether commercial firms, individual designers, or templates. For small organizations, we advise making an assessment before proceeding. Because we understand both content as well as Internet development and multimedia distribution, we can save you money by helping you manage the process.

Avoid Expensive Redesigns

Avoid the redesign syndrome where expensive redesigns are done every few years, sometimes merely because the first design didn't do the job. Bottom-line: Smart web-design like smart management involves planning, establishing goals, and knowing the difference between what you need and what you want. We can help you determine the best strategy to achieve your goals.

Common Questions & Answers: How can we help?

Do You Understand Your Options?

• If you are an individual or a small organization with limited resources, you may wish to consider the free alternatives, like blogs. If you need help choosing among the options or to set something up, we can do that at a very affordable rate. The main benefit: establishing an interactive web presence at a fraction of the cost.

If I use a blog rather than a website, I won't have a web address!

• Not really. If you absolutely need a unique web address like www.myorganization.com, you can pay for the address and set up a redirect page -- pages that re-direct everyone to the desired web address you've created -- without paying for the most expensive hosting services. Indeed, you can purchase any number of domains that may be potentially valuable to you and establish additional redirect pages. Or you can host a blog on your own site in which case you decide the web address as well.